When a client needed a fast-moving awareness campaign for a South Florida city, Ray Briant identified the goal, created the script, and turned around the first polished video in 24 hours. Then the next one. And the one after that. The campaign quickly had several quality videos prepared and was operating at a cadence Ray's clients had never seen before: brief in the morning, deliverable on screen the next day.

That speed is what Ray's clients have started to expect from Fully Involved Marketing, the marketing-services arm of Think Big Websites, the South Florida agency Ray has been running since 2005. With a local team plus a globally distributed roster of virtual assistants, Ray serves an eclectic client base: attorneys, doctors, political campaigns, mom-and-pop stores, and a commercial real estate broker he's currently building for. The through-line, he says, is the agency's serve-clients-first philosophy. Increasingly, that means matching the pace clients actually want.

Ray isn't new to video. He's spent years editing in Final Cut Pro, shooting his own footage, and running the full production workflow solo. Before Hypernatural, that was still the process — several days per video, careful and manual, with no shortcut around it when you're doing it all yourself.

As client expectations shifted toward speed, Ray needed a way to keep that same level of quality without the workflow holding him back.

Ray found Hypernatural through a Facebook ad, after testing three or four other AI video tools first.

His workflow starts the same way it always has: a meeting, a brief, a script. What changed is what happens after. Ray writes the script, then runs it through ChatGPT or Grok to format it specifically for Hypernatural's narration system, a prompt-shaping step that makes everything downstream move fast. Once the script goes into Hypernatural, the output is close to final on the first generation.

The clearest example so far is a fire-service awareness campaign Fully Involved Marketing ran for a South Florida city. The campaign used an omnipresent distribution strategy — a dedicated website, Facebook Group, YouTube presence, and a paid geofencing layer — putting Hypernatural-produced videos directly in front of geographically targeted audiences.

The campaign landed. Ray measured it by reach and likes, but also by the comments coming in unprompted — people telling him the work was strong. The success of that campaign opened the door to a second one: Ray is now working with a local South Florida city commissioner running for the Florida House of Representatives.

Think Big Websites is expanding its use of Hypernatural across the client roster, including political campaign work, commercial real estate marketing, and the broader mix of professional-services clients in its portfolio. Ray is also joining Hypernatural's affiliate program and plans to recommend the platform in upcoming content for other agency operators.

“It’s a tool in the toolbox that lets me do a lot more than I could by myself. Faster delivery, with a product I’m confident in putting my name on.”