Hypernatural

Hypernatural for marketers

Create on-brand videos in minutes

Plan, produce, and publish faster with Hypernatural

Trends don’t wait. Neither should you.

Hypernatural lets you go from trend to live ad in minutes — no production expertise necessary.

UI Product Modal

Accessible video creation for your team.

Hypernatural is an end-to-end AI video editor built for people who have ideas, not production experience. Write a script, shape the visuals, generate the footage, edit until it feels right — all without leaving one place.

Create fashion ad pseudo-screenshot in Hypernatural

Unlimited creative variations.

Swap the character, change the visual style, drop in a different product, or rewrite the script — and see a completely new version in minutes. Test a cinematic look against something raw and candid. Run the same concept with three different talent. Try a different hook and see which one lands. Hypernatural makes iteration fast enough to actually do it, so you stop guessing what works and start finding out.

Brand How To 1

One brand. Consistent across every video.

Add your brief, drop in your brand assets — characters, visual style, voice — and Hypernatural holds onto all of it. Every video you make from there starts already knowing who you are.And when you're not sure what to make next, you'll get suggestions built around what you're already doing — so the momentum never stops.

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Hypernatural is the growth engine for modern marketers

+2M

Users, around the world

$9.2M

Total funding so far

+5M

Videos generated

FAQs

No experience required. Hypernatural makes it easy to generate videos from text prompts or descriptions, choose from 16 visual styles or create custom styles, and export or publish without technical production knowledge.

Traditional video production ranges from $1,000-$10,000+ per video when working with agencies or freelancers. Generate unlimited videos for a monthly subscription, typically less than the cost of a single professionally produced video.

Yes. Our style system enables you to create custom visual styles that match your brand guidelines, create custom characters that maintain consistent appearance across campaigns, and apply consistent formatting to all content for cohesive brand recognition.

Create social media content, product demos, explainer videos, brand stories, and more by adapting your text input and visual style.

Generation time varies by video length and complexity. Short videos in 30-second format generate quickly, while longer formats take more processing time. Edit narration and timing after generation to refine content.

Use our export tools to download videos and track through your existing analytics platforms or post directly to YouTube and TikTok for native platform analytics. Test variations by editing narration and visuals to optimize performance.

Video Marketing Solutions

Use Case

Social Media Video Marketing

A practical approach to keeping up with the pace of social platforms. Focus on creating short, repeatable videos that are easy to publish regularly, while maintaining a consistent look and feel across channels.

Use Case

Product Video Marketing

An approach to showing products clearly and confidently through video. Emphasis is placed on explaining features, highlighting benefits, and creating visuals that help customers understand what they’re buying before they buy it.

Use Case

Brand Storytelling Videos

A way to move beyond features and pricing into narrative. Brand stories focus on tone, characters, and visual identity, helping companies express who they are and what they stand for through cohesive video.

Use Case

Video Content Strategy

A structured way to plan and produce video content over time. The focus is on consistency, adaptability, and building a sustainable workflow that supports ongoing publishing without large teams.

Use Case

Small Business Video Marketing

An accessible path to professional-looking video for small teams. The emphasis is on clarity, credibility, and creating content that feels polished without relying on agencies or large production budgets.

Use Case

DTC Video Marketing

A creative pipeline built for direct-to-consumer brands. Ship on-brand ads, drops, and PDP video at launch tempo without an agency on retainer or a production calendar holding you back.

Use Case

CPG Video Marketing

A playbook for modern CPG brands that need to ship video at the pace of paid social and retail. Focus on shelf-worthy creative, founder-led storytelling, and brand consistency across every SKU and channel.

Use Case

Food & Beverage Video Marketing

Video marketing tailored to food and beverage brands. The focus is on craveable product visuals, shelf-quality consistency, and producing the volume of flavor launches, recipe content, and retailer pitches that food and beverage teams need.

Use Case

Video Marketing ROI

A way to connect video output with measurable results. Focus on iteration, testing variations, and understanding performance so video decisions can be backed by clear signals, not guesswork.

Hypernatural

Bring your story to life today with Hypernatural's AI video editor

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